Search Results for: qr codes

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Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

Over the holidays, Bacardi USA wrapped its entire portfolio into one two-month program, “Mix & Share”

If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls

One strength of email as a marketing tool is its measurability. But if you measure the effectiveness of your email campaigns in a vacuum, relying exclusively on standard medium-specific metrics such as open and clickthrough rates, you could be underestimating their effectiveness.

With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.

With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

Headlines from the industry.
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Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages.

Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail