Search Results for: qr codes

Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

2012 PRO Award Finalist: The Marketing Arm for State Farm and the “Play Today. Illuminate Tomorrow.” Best Cause-based Promotion.

It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.

It’s still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.

Mailers like the U.S. Postal Service’s Holiday promotional discount program for pieces using QR codes but aren’t too thrilled with the idea of using priority mail.

The Adobe 2012 Digital Marketing Optimization Survey shows that “there are still significant untapped investment opportunities to improve conversion through data-driven optimization.” The survey of more than 1,700 digital marketers focused on five conversion opportunities for digital marketers: