Search Results for: pop-up

  • Juno and Yesmail.com Form Marketing Alliance

    Juno Online Services, New York, has agreed to promote yesmail.com’s services to Juno subscribers. Juno users will be able to sign up for offers and promotions

  • Up Close and Personal

    Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

  • Bankers go to Market

    Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

  • Press 1 to Be Targeted

    Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross

  • Silly Sneaker Site

    Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products

  • Corporate Images

    THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on

  • Doing Ambush Marketing? Bring a Humvee

    Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you’re VH-1 and the

  • Wells Fargo Launches ATM Advertising

    WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around

  • We’ll Call You

    A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer

  • The Game of Targeting

    CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the