Search Results for: pop-up
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Juno and Yesmail.com Form Marketing Alliance
Juno Online Services, New York, has agreed to promote yesmail.com’s services to Juno subscribers. Juno users will be able to sign up for offers and promotions
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Up Close and Personal
Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information
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Bankers go to Market
Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar
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Agencies
Press 1 to Be Targeted
Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross
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Agencies
Silly Sneaker Site
Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products
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Corporate Images
THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on
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Doing Ambush Marketing? Bring a Humvee
Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you’re VH-1 and the
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Agencies
Wells Fargo Launches ATM Advertising
WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around
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Agencies
We’ll Call You
A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer
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Agencies
The Game of Targeting
CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the