Search Results for: pop-up
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THE PLOT THICKENS
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
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The Plot Thickens
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
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Agencies
SWEEPTAKES: Window of Oppurtunity?
IT APPEARS the “Who Wants to Be a Millionaire” fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young
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Agencies
Nova Express: DMer increases online efforts
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
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Agencies
Hats Off: Hat marketer integrates online and offline promotions
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
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Agencies
Hot Ticket: Tickets.com is now doing over a third of its business online
Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 – roughly the same percentage as total
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Live From San Francisco: Affiliate Partners Are Key to E-Customer Acquisition
By 2002, 25% of all Internet sales will be the result of affiliate partnerships, author and Los Angeles Times columnist Jaclyn Easton, said yesterday
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Agencies
HHonors System
As a marketing channel, a Web site’s biggest advantage is that it can offer customized content. But a site’s biggest stumbling block can be its passivity,
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Agencies
Contest Site Feeds Prospecting E-mail Databases
Winfreestuff.com Inc., an Omaha, NE-based Web company, relies on a sweepstakes model to collect e-mail addresses for online merchants.Consumers visit
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Agencies
Blinded by the Site
We’ve always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the