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Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted

With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors

It is a marketer’s dream; it is a marketer’s nightmare. It’s a way to pitch a discount offer just as your customer is about to buy a product at your competitor’s

Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,

Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The

Juno Online Services, New York, has agreed to promote yesmail.com’s services to Juno subscribers. Juno users will be able to sign up for offers and promotions

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross