Search Results for: pop-up

Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.

Marketers spent $1.8 billion on games, contests and sweepstakes in 2003. That’s a lot of playtime—and for sweepstakes, a lot of game pieces to distribute.

Marketers should consider three factors when choosing a delivery vehicle for game pieces, says Marc Wortsman, executive VP for sweeps expert Marden-Kane, Manhasset, NY.

Time Warner Cable has launched a campaign to thank Staten Island residents for their loyalty and their business by running a Random Acts of Kindness initiative throughout the summer. The promotion began Monday and Time Warner’s Thank You crew is roaming …

Claria Corp. countersued L.L.Bean June 3 in response to complaints in May by the cataloger/retailer against Nordstrom, J.C. Penney, Atkins Nutritionals

Claria Corp. filed a counterclaim June 3 against cataloger L.L.Bean, according to a Claria statement. In May, L.L.Bean filed individual complaints against

Readers may be aware of Gmail, a Google product that would provide e-mail capabilities with enormous mail-storage space for users. The catch is that it

against four companies using “spyware” to place pop-up advertising on llbean.com. The four complaints, each filed separately in Portland, ME, name Nordstrom,

The hook may have been The Last Samurai, it was hardly last call. Smirnoff latched onto the major motion picture last year to entice bartenders to come

PC Security Shield This new last 12-month buyers file contains 127,175 records. These consumers, small businesses and home offices bought software to

: Thanks for the Boomtown Rats reference in your column about Google’s Gmail