Search Results for: pop-up

Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.

How e-commerce Web sites function is more important to consumers than how it looks, but certain functions commonly used for tracking online behavior can actually drive away some customers, according to a survey findings released by Hostway Corp., a Web site hosting and management services firm based in Chicago.

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

Premium Network Inc. has introduced an automated pop-up advertising placement service for targeting by selected keywords and Web sites entered by Internet users.

TiVo has introduced a new interactive technology that allows advertisers to place custom branded tags in its commercials, replacing the generic ad tags previously used by advertising clients. New TiVo technology allows a brand message to be seen, even …

This year, one topic in our industry has arguably drawn more attention than almost any other. From its effectiveness for advertisers, to its ability to frustrate consumers, as well as its almost disproportionate influence on the yearly internet advertising ecosystem, adware stands, for better or worse, in a league of its own

Adware is not inherently bad…
As an affiliate marketer on the distribution end of the business, it’s difficult for me to categorically label this form of online marketing as malicious. The problem lies not in the applications themselves…

The Federal Trade Commission has frozen the assets of an operation it charged with using bogus scans and spam to market an anti-spyware program.

Defendants Trustsoft Inc. and its Houston-based principal, Danilo Ladendorf sent pop-up and e-mail messages informing consumers that their computers had been remotely “scanned” and that spyware had been detected, according to the FTC.

The top five companies in our area account for north of $500 million in annual revenues. Almost as remarkable, these companies make the vast majority of their revenues from advertisers paying them only for the actions they generate. Hundreds of millions of…

Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest …