Search Results for: pop-up

With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…

Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad…

When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product

Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him.

Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.

The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites

Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.

A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.

Earlier this summer McMurry, a mid-sized marketing agency based in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered a bribe to recipients who wrote about the blessed event.

Now that’s a unique marketing strategy: Use a mailing to insult your recipients’ professionalism (the postcard was addressed to “Richard H. Levey, Industry News Columnist”). And compound it by raising a question among professional question-askers that you probably don’t want asked — namely, why does an agency with faith in its work need to bribe reporters to write about it? These were my first thoughts when I received the postcard.