Search Results for: pop-up
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What Do I Do For A Living?
Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for…
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News Highlights of 2005
News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all…
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Agencies
Gift Cards Top Wish Lists; Tricked Out to Catch the Passerby
More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the “war of the gift cards.”
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Agencies
F.y.e. Builds Loyalty Via Backstage Pass
Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.
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The Blurring of Search and Media
That Ad:Tech might have felt crowded, overlapping, and utterly confusing – reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the…
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Live from Ad:Tech: Target Design for All Takes Top Award
Target Design for All by interactive agency R/GA took Best in Show Monday evening at the 9th Annual ad:tech awards and also won in the Best Consumer Web Site category. The site can be viewed at Designforall.target.com. The program considers work in 22 …
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DM University: Adware vs. Spyware
Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…
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FTC Charges Spyware Marketers
The Federal Trade Commission has asked a U.S. District Court judge to halt an operation that secretly installed spyware and adware that could not be uninstalled by the consumers whose computers it infected.
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Agencies
Phishing Hits Banks
THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce
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Agencies
Keeping Current
THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.