Search Results for: pop-up
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Anti-spyware Maker Settles Ad Fraud Charges
SoftwareOnline, the maker of InternetShield Web security software, has settled a lawsuit by the Washington state Attorney General on charges of deceptive advertising and other unethical business practices.
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SPOTLIGHT ON
RexDirectNet is a full service Internet marketing company specializing in Affiliate Marketing (Rextopia) and Lead Generation Services (Rextrack). That’s been our focus for the last four and a half years and going…
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8bestsites.com – Robbing Peter to pay Paul
More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under…
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Agencies
Loose Cannon: In Praise of Wretched Excess
The rich are not like you and me: They have more loyalty program points.
The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5 million of ‘em.
That’s 5 million points, mostly amassed in a 12-month period. Mercifully, that doesn’t necessarily represent 5 million dollars. Neiman Marcus offers several double-point days, much like one’s local supermarket.
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DMer Fires Back at NY AG Over Pop-Ups
A direct marketer accused of secretly installing millions of pop-up ad programs in a lawsuit announced by New York Attorney General Eliot Spitzer yesterday called the suit a
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Listline e-Newsletter 04/03/06
Millard Group Inc. has been chosen to oversee the MacWorld list group.
The appointment includes the 292,700-name active subscribers file, in
addition to the MacWorld Graphic Design Subscribers (27,400), MacWorld
Enhanced database (287,700) and the MacWorld E-mail Address database,
with 61,100 postal and e-mail addresses. -
Folding or Holding?
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers
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Agencies
Springboard Advertising
In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)
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FR Lewis Taps Dalai Group as Agency of Record
FR Lewis Financial Services Inc. has named Dalai Group as its agency of record.
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Agencies
Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins
Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.
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