Search Results for: pop-up

Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.

From the complete-waste-of-time file comes news that Internet security firm McAfee has convinced 50 people to spend a month clicking on pop-ups, signing up for promotions and responding to spam e-mail on computers with no filters installed.

Can anyone guess what

Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.

The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news.

ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission.

What is news, however, is why the FTC says the company was charged. The reason involves what is considered by traditional direct marketers to be one of the two most powerful selling words in the English language: “free.”

For an industry that generates billions annually and operates much today as it did ten years ago with many of the same people as then, outside of the occasional article, little coverage of the domain name landscape…

Iconix—a company whose technology aims to restore consumer trust in e-mails from companies with which they do business—has taken a significant step toward gaining a critical mass of users by getting PayPal and Trend Micro to offer its technology to their customers.

An operation marketing Visa- and MasterCard-branded prepaid debit cards to sub-prime consumers will pay more than $2.2 million to settle Federal Trade Commission charges that it allegedly made unauthorized debits from individuals’ bank accounts and engaged in deceptive marketing practices.

San Francisco-based Ecast claims to provide digital music and other content to more than 10,000 bars and nightclubs around the U.S.

Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers.

In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.