Search Results for: loyalty

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

Make sure you’re not making these four mistakes that can hurt brand loyalty.

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.