Search Results for: loyalty

If the marketing of prescription drugs is big business-advertising expenditures grew from $500 million in 1996 to $1 billion in 1998-then consumer marketing

Garden Botanika Inc., Redmond, WA, had fourth-quarter 1998 sales of $39.6 million, down 11% from $44.5 million in fourth-quarter 1997. The company, which

DM company VentureDirect Worldwide, New York, has been named online agency of record for Drkoop.com (http://www.drkoop.com), a consumer site headed by

Women in Construction This 44,000-name list identifies female architects, builders, designers, developers, engineers and general contractors among others.

MyPoints.Com Inc., San Francisco, has named Thomas P. Caldwell Senior VP and CFO. Caldwell was previously with Dynamic Details as VP of strategic development.

It started as a nice little party for families – you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention

Ad agencies have recently been criticized for ignoring minority consumers. A study by the Civil Rights Forum on Communications Policy actually found that

EDITOR’S NOTE: There are no plot lines given away in this article, because we didn’t want to spoil the excitement for the rabid fans who have been waiting

Rapp Collins Worldwide, New York City, tapped Malcolm Speed as chairman and chief executive officer, filling the slot vacated last year with the departure

POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The