Search Results for: loyalty

  • Live From New York: Pushing Prescription Drugs

    If the marketing of prescription drugs is big business-advertising expenditures grew from $500 million in 1996 to $1 billion in 1998-then consumer marketing

  • Garden Botanika’s Losses Grow As Reorganization Continues

    Garden Botanika Inc., Redmond, WA, had fourth-quarter 1998 sales of $39.6 million, down 11% from $44.5 million in fourth-quarter 1997. The company, which

  • Venture Named Agency of Record for Drkoop.com

    DM company VentureDirect Worldwide, New York, has been named online agency of record for Drkoop.com (http://www.drkoop.com), a consumer site headed by

  • DIRECT Listline

    Women in Construction This 44,000-name list identifies female architects, builders, designers, developers, engineers and general contractors among others.

  • Short Cuts

    MyPoints.Com Inc., San Francisco, has named Thomas P. Caldwell Senior VP and CFO. Caldwell was previously with Dynamic Details as VP of strategic development.

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  • Dodge Ball

    It started as a nice little party for families – you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention

  • A Minority of Many

    Ad agencies have recently been criticized for ignoring minority consumers. A study by the Civil Rights Forum on Communications Policy actually found that

  • The Phantom Summer

    EDITOR’S NOTE: There are no plot lines given away in this article, because we didn’t want to spoil the excitement for the rabid fans who have been waiting

  • A Need For Speed

    Rapp Collins Worldwide, New York City, tapped Malcolm Speed as chairman and chief executive officer, filling the slot vacated last year with the departure

  • Money Where Its Mouth Is

    POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The