Search Results for: loyalty

  • Agencies

    Flying Solo

    SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

  • Agencies

    Flight Makes Right

    TO PARAPHRASE the Spice Girls: What do frequent flyers want, really really want, from their loyalty programs? How do they feel, really really feel, about

  • NEW AND NOTEWORTHY TOOLS

    Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum

  • MyPoints.com Enters Swedish Market

    MyPoints.com Inc. has launched a Swedish version of its Mypoints BonusMail program in a strategic partnership with Sweden Post, the state-run postal system.Roughly

  • Loyalty Program Featured at Virgin Atlantic’s Site

    Virgin Atlantic, Norwalk, CT, has unveiled a new Web site, (http://www.virgin-atlantic.com), featuring electronic booking capability and product and destination

  • Garden Botanika’s Losses Grow

    Garden Botanika, Redmond, WA, had a net loss of $10.5 million in the first quarter of 1999, compared with a first-quarter 1998 loss of $5 million. The

  • Domino’s Pizza Fills New Relationship Marketing Position

    Domino’s Pizza, Ann Arbor, MI, has named Jack Scheible to the newly created position of senior director of relationship marketing. Scheible had previously

  • No Gold Medals Yet

    In a mea culpa to skittish sponsors, the International Olympic Committee (IOC) will include a morals clause in future contracts so sponsors can get out

  • Frequent Virgins

    Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

  • Deals

    MyPoints.com, San Francisco, signed a marketing agreement with Microsoft Corp., Redmond, WA, through which the two companies will promote Microsoft Outlook