Search Results for: loyalty

Ron Rossi has joined Cincinnati-based Frequency Marketing Inc., as creative director. He will oversee all of the direct marketing, advertising, Web site

EastWest Creative found that the old adage about putting yourself in theconsumer’s shoes holds true – even if they are only a sizethree-and-a-half, with

Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports

U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General

ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in

Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of