Search Results for: loyalty

National Car Rental will begin participating in the Gold Points Rewards loyalty program on Oct. 1. United States-based National Car Rental locations will

The Sharper Image, San Francisco, has launched the “Win the Chair” sweepstakes, in which six entrants will win a new Quad Roller Get-A-Way Massage Chair.

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop

Two kids hunched over a Monopoly board, a pair of elderly gents in the park with eyes fastened to chess pieces, a queue of office workers at a newsstand

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana

The California State Senate is considering a bill that would restrict how supermarkets collect and use shopper card data.The Supermarket Club Card Disclosure

Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

Packaged goods companies have shifted $12 billion to trade promotion from consumer marketing since 1997, despite their intentions to cut trade spending.