Search Results for: loyalty

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

Minneapolis-based promotion agency WatersMolitor ran the table at the North American World PROs, nailing Gold Awards with each of its four entries and

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged “The Joy of Cola.” To spur trial while

The same promotion skills that sell macaroni & cheese can sell basketballs and golf gloves. That’s why Spalding Sports Worldwide has hired packaged goods

Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century

McDonald’s Corp. is unlikely to shut down Burger King’s meal promotions targeting kids 7-12, but it could stall its rival long enough to catch up.McDonald’s

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

Three strikes. Or one strike and two lockouts, for those keeping score. To season-ticket holders, it really didn’t matter. Three major professional sports

MyPoints.com, an Internet-based incentive and loyalty program direct marketer, has set up an initiative allowing marketers access to its database of three