Search Results for: loyalty
-
Agencies
A Solid Foundation: Chicago’s WTTW gets personal with planned givers
There’s an old blackout sketch at Chicago’s famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city’s
-
Agencies
Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another
-
Agencies
Sticky Stuff: Web sites use a variety of techniques to keep customers
The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in
-
Agencies
A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,
-
Agencies
LINKING THE MARKETING-SALES LOOP
Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just
-
Agencies
They Do: Bridal registries work on retaining loyalty long after the honeymoon
At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like
-
Perseverance Pays Off, Millennium Pays Back, Loyalty Lives!
The Bloody boycott is over, readers – you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn’t know there was a boycott?
-
24/7 Media Acquires Awardtrack For $75 Million In Stock
Internet marketing company 24/7 Media, based in New York, has purchased AwardTrack Inc., an Internet-based business-to-business loyalty company for approximately
-
Mypoints, Experian Plan To Jointly Enter Europe
MyPoints.com, the San Francisco-based loyalty marketing systems provider and database marketing services provider Experian have signed a binding letter
-
MDC Acquires Bassett Direct
MDC Corporation Inc., Toronto, has acquired Bassett Direct Inc., a Toronto-based direct marketing service provider. The acquisition, which was undertaken