Search Results for: loyalty

With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap

One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A

At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform

Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.

“The Experience Economy”, B. Joseph Pine II & James H. Gilmore, Harvard Business School Press, 254 pagesAt first glance, a book on improving the retail

Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted

EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they

Who could have written or spoken these words?- The marketing landscape has been forever changed. Fierce competition, fragmented media, unlimited information