Search Results for: loyalty

Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

There’s an old blackout sketch at Chicago’s famed Second City Theater. A smiling, congenial host asks viewers to please donate to Channel 11, the city’s

Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another

The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just