Search Results for: loyalty

The majority of online consumers participate in loyalty programs but less than one-fourth say programs are important in motivating them to make a purchase,

Aspen Interactive, the St. Petersburg, FL-based new media division of Aspen Marketing Group, Evergreen, CO, has received a patent for its Smart Media

Internet incentive marketer MyPoints.com, San Francisco, bought competitor (and neighbor) Cybergold for $157 million in stock. The merged companies claim

Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated

Internet promotions companies are fighting a turf war through the U.S. Patent Office and the courts.BrightStreet.com, Mountain View, CA, is awaiting a

For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,

Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first

New Page 5 Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies

What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees

Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,