Search Results for: loyalty

While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged

It doesn’t have the following of the NFL, NBA, WWF, or other acronym-bearing sports leagues. But eight years after its launch, the Professional Bull Riders

The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

The topics changed from session to session, but the theme at this year’s Supermarket College conference was consistent: Loyalty marketing should be implemented

Is it just me, or do recent marketing books (The Cluetrain Manifesto, Permission Marketing) over-stress the development of customer relationships and

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe

Interactive marketing and technology company, 24/7 Media Inc., New York, has reorganized to maximize its market position.The new organization repositions

Within three years, legislation will ensure that there will be no way to identify a visitor to the Web, Rodney Joffee, president of Whitehat.com Inc,