Search Results for: loyalty

  • EC Probing Deutsche Post Over MO Parcels

    The European Commission widened an antitrust investigation into Deutsche Post AG, charging that the post office abused its dominance in Germany to squeeze

  • A Case for Ethnic Sampling

    Several years ago, 25 independent sampling companies and leading manufacturers joined together to form the Product Sampling Council of the Promotion Marketing

  • Grand Prix Winner: Best Overall Campain

    SPONSOR: Results International Campaign: Yes Please Agency: Davies Little Cowley Fiddes Client: Philips Lighting Country: United Kingdom The best campaign

  • Acquisition Mode

    It was summer-time and the purchases were easy among promotion marketers.PROMO’s tracking of agency acquisitions took a month off in September to make

  • American Standards

    Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

  • Promo’s 50 Best-Promoted Brands

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

  • Blossoming Sunflower

    The Sunflower Group, Overland Park, KS, expanded its operations in August with the acquisition of New York City-based News America Marketing’s sampling

  • General Millsbury

    Consolidation leaves CPG leaders in control of more brands as retailers watch for a loyalty marketing assist.Retailers could get more of a good thing

  • ROOMS FOR IMPROVEMENT

    ROOMS FOR HYATT HOTELS BOOKS ITSELF FOR MORE BRANDING BY FOLDING “THE TOUCH” TAGLINE INTO EVERYTHING IT DOES.Hotel service providers have always been

  • 50 BEST-PROMOTED BRANDS

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing