Search Results for: loyalty

  • Agencies

    Meanwhile, Back on the Web

    Tips for creating online brand identityOne thing is sure about business-to-business direct marketing: Few successful companies are following exactly the

  • Most Retailers Do Not Track Consumers Across Channels: Study

    While multichannel shoppers – those that make purchases from a marketer via more than one medium, such as telemarketing, catalog or the Internet-seem

  • DMA Study Finds E-mail Key Marketing Tool

    Results of a recent Direct Marketing Association study found that e-mail is one of the most effective tools for Web marketers.The same results indicated

  • Living.com Closes up Shop

    Online furniture store Living.com, that had been backed by Amazon.com Inc., on Tuesday, filed Chapter 7 bankruptcy to liquidate its assets. The company

  • Precis Smart Card Trims Second Quarter Loss

    Precis Smart Card Systems, Inc., a loyalty card marketer based in Norman, OK, reported a net loss of $127,000 for the quarter ended June 30., a decrease

  • Revenue, Loss Up for 24/7 Media

    Interactive marketing firm 24/7 Media, New York, had second-quarter revenue of $52.2 million, up 204% from $17.2 million in second-quarter 1999. The company

  • Hallmark Opens Loyalty Marketing Division

    Hallmark Cards Inc., Kansas City, MO, has created a full-service business-to-business loyalty marketing service division.Services offered by the division

  • The Plot Thickens

    Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

  • The One-to-One Marketing Myth

    We have all fallen into the “one-to-one” marketing trap. Songwriter Randy Newman once penned, “One is the loneliest number,” yet we promote one-to-one

  • Notes from the Land of Spam

    I’ll admit it: I went to Spam Jam to make fun of it.For the uninitiated (including, probably, everyone on the East Coast), Spam Jam is a summer festival