Search Results for: loyalty

WHEN THE REWARDS like money saved off purchases are tangible, consumer concerns about privacy go right out the window. But a new survey shows the marketing

Harrah’s Entertainment and Atlanta-based Coca-Cola Co. last week let loose a contest that will send map-wielding contestants into the Nevada desert on

Netcentives Inc., San Francisco, has sold its 49% stake in Golden Retriever Systems LLC to Vital Processing Services. Terms of the transaction were not

Hyatt Hotels Corp., Chicago, has selected Critical Mass, a member of the RappDigital Network, to develop the new design, functionality and technology

Singapore Airlines (SIA) has appointed DraftWorldwide Singapore to handle its global work for two of its brands. The account is a two-year assignment , estimated to be worth about $10 million a year in annual billings. …

Ford Motor Co. Detroit-based Ford Motor Co.’s nascent iDentify licensing unit in June acquired The Beanstalk Group, New York City. Ten-year-old Beanstalk

Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,