Search Results for: loyalty

Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its

THEY SEEM innocent enough to me. But maybe I’m just a trusting sort of gal. Our topic is loyalty cards, those useful slabs of plastic many of us carry

Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

Shira D. Goodman, executive vice president of marketing for Staples Inc., has joined the Stride Rite Corp. board of directors. Goodman, who will keep

Low-fare airline JetBlue Airways Corp. has started a loyalty program based on points instead of miles. The new program, TrueBlue, which rewards the airline’s

Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief

Impower has emerged from bankruptcy with a settlement to pay creditors one-third of what they were owed, and a plan to reach profitability in six months.

It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about

Fulfillment spending fell 15.0 percent to $3.2 billion in 2001, according to PROMO estimates based on industry sources. Experts blame lower consumer response