Search Results for: loyalty

Low-fare airline JetBlue Airways Corp. has started a loyalty program based on points instead of miles. The new program, TrueBlue, which rewards the airline’s

Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief

Impower has emerged from bankruptcy with a settlement to pay creditors one-third of what they were owed, and a plan to reach profitability in six months.

It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about

Fulfillment spending fell 15.0 percent to $3.2 billion in 2001, according to PROMO estimates based on industry sources. Experts blame lower consumer response

2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks