Search Results for: loyalty
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Magna Cum Loyalty
If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its
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Storm Shelter
Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in
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Best Buy Rolls Out New Loyalty Program Nationwide
(Direct Newsline)Best Buy Co., Inc. is introducing Reward Zone, a new loyalty-marketing program, with a 5 million piece direct mail effort to its existing
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Valassis Wins Deal to Handle Kroger Direct Mail Programs
Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15.
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New Service Lets Shoppers Give to Charities
Consumers can now give back to the community by making purchases with their credit cards. Through a new loyalty program called Tricordia, cardholders
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Short Cuts
Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship
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Live From MeritDirect Co-op: Deals and Incentives Pull Big, and Don’t Forget the Schlock
Offers, deals and incentives all help differentiate you from your competitors, according to Sandy Clark of Clark Consulting. The old methods still work
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Healthy-Individual.com Links Consumers with CPG and Pharmaceutical Firms
Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products