Search Results for: loyalty

42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing

Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,

Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create

(Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target

ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards

EBay and MBNA will drop a two million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target eBay users,

COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers

The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from

Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million “Stay Your Own Way” ad campaign that broke earlier

BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled