Search Results for: loyalty

For the first time in Campbell Soup Co.’s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off

Best Buy Co. Inc. kicked off its first loyalty marketing program in mid-July with a 5 million-piece direct mailing to existing customers. The campaign

Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

Brad C. Iversen has been hired as chief marketing officer of Kansas City, MO-based H&R Block. Iversen will join the company on Sept. 2. Iversen had previously

(DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official

CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official end of summer.

Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting

Virgin Mobile taps its retail siblings for a U.K. cross-promo to boost telecom sales and retail traffic with a loyalty program dubbed Flash-It. The program

Kelly Abeles will become the 49th president of the Chicago Association of Direct Marketing (CADM) at the annual business meeting on Aug. 13. Other officers