Search Results for: loyalty

Visa International is still everywhere consumers want to be even if that’s at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for

Fundraisers have had a tough job in recent years as both personal and corporate giving has tanked, along with the rest of the economy. Grants to foundations

It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,

It was such a nice gesture. Time magazine offered to send a friend a free year’s subscription with my renewal sub. As I had grown up reading Time, I had

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

The Schwan Food Company, Marshall, MN, begins its first long-term, loyalty-based program with the Home & Gifts Store. Through the store, customers can

Best Western International has promoted David Kong to senior VP-marketing and development. Kong joined the company in 2001 and was previously with KPMG

Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths: