Search Results for: loyalty
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New World Order
The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held
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Agencies
News briefs/directmag.com
10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.
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Agencies
Taking the High Road: Building Loyalty
Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the
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Pro Awards 2OO3
42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing
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Saks Fifth Avenue Forms CRM Division
Saks Fifth Avenue Enterprises has launched a new customer relationship management division. The new unit will focus on addressing the needs of, and retaining,
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Agencies
Bonding Click by Click
Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create
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Ebay Plans 2 Million Piece Mailing for Branded Credit Card
(Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target
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Live from PROMO Expo: Washington Mutual Tops PRO Awards
ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards
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Ebay Plans Two Million Piece Mailing for Branded Credit Card
EBay and MBNA will drop a two million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target eBay users,
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BACK-END AND BELOW-THE-LINE SERVICES
COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers