Search Results for: loyalty

A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns

Experian Consumer Direct, an online provider consumer credit reports and products, has acquired MetaReward, an Internet-based loyalty marketing company

THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each

Consumers won’t give their e-mail address for loyalty marketing programs because they’re afraid it’ll trigger spam. That’s the conclusion of a recent

HSN, the television shopping network, will offer a new credit card to its viewers. The company chose Providian Financial Corp. to provide the card. The

Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark’s holiday sweeps lets you be a star

Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts

Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of