Search Results for: loyalty

A compensation structure for paying online affiliate marketing partners should be based on whether the customers are new to the file, according to Anne

Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-Op. The title

Time, Inc. has begun a loyalty-marketing program to boost People Magazine newsstand sales. People Rewards Plus puts a code on each newsstand copy of the

The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.

The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.

How to “wow” jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign

International Card Establishment Inc., a provider of electronic payment processing services, has signed a letter of intent to acquire Neos Merchant Solutions

A simple definition of customer relationship management might be “a continuous loop between the customer and the marketer in which, through interaction,

Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of

Target Corp. plans to phase out its “smart card” technology this summer due to limited shopper use less than three years after it was introduced. The