Search Results for: loyalty

When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching to the choir.

Not only were his comments received warmly, but his organization’s name — the Boston Red Sox — was the only one mentioned that day to receive spontaneous applause.

Best Buy will discontinue mail-in rebates after catching flak from customers and regulators. The consumer electronics retailer will phase out rebates over the next two years and shift spending to its Reward Zone loyalty program, whose members earn …

Baseball fans can now gain unprecedented access to their favorite Major League players thanks to last month’s launch of the sport’s first loyalty club. Players Choice Platinum Club members get access to city-by-city, year-round special events where …

Loyalty clubs play a major role in acquiring and retaining customers in the highly competitive world of casino gambling. Mohegan Sun’s loyalty program, Players Club, offers casual to serious gamblers a chance to earn rewards depending on their level of …

Loyalty marketer Rewards Network, Inc. has named Ron Blake as president and CEO. Blake replaced George S. Wiedemann, who resigned to pursue other interests. The company expects to announce a loss for the first quarter of this year in part because of a …

Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far

Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of

Specialty printers’ presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers