Search Results for: loyalty

InterContinental Hotels Group will begin offering American Express lodging cards as incentives within its Priority Club Rewards loyalty program. The agreement expands the number of hotels program members may use their rewards in from the 3,500 properties managed by InterContinental to more than a half-million facilities worldwide.

In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York’s Ford Center for the Performing Arts to the Hilton Theatre. Consumers can …

The theme of 2005 Ad:Tech San Francisco is “The Age of Engagement”, and John Costello, executive vice president for merchandising and marketing at The Home Depot, offered attendees some real-life examples of how his company uses technology to get customers involved.

Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers? But that was tough before the Internet. Personal letters were expensive, and retention-building outbound phone calls were out of reach for most marketers. And now?

When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching to the choir.

Not only were his comments received warmly, but his organization’s name — the Boston Red Sox — was the only one mentioned that day to receive spontaneous applause.

Best Buy will discontinue mail-in rebates after catching flak from customers and regulators. The consumer electronics retailer will phase out rebates over the next two years and shift spending to its Reward Zone loyalty program, whose members earn …

Baseball fans can now gain unprecedented access to their favorite Major League players thanks to last month’s launch of the sport’s first loyalty club. Players Choice Platinum Club members get access to city-by-city, year-round special events where …

Loyalty clubs play a major role in acquiring and retaining customers in the highly competitive world of casino gambling. Mohegan Sun’s loyalty program, Players Club, offers casual to serious gamblers a chance to earn rewards depending on their level of …

Loyalty marketer Rewards Network, Inc. has named Ron Blake as president and CEO. Blake replaced George S. Wiedemann, who resigned to pursue other interests. The company expects to announce a loss for the first quarter of this year in part because of a …

Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far