Search Results for: loyalty

There are many myths floating around about what it takes to build and run a successful customer loyalty program. One of the biggest myths is that long-term customers are less expensive to service than casual ones, and that retaining 5% or more of …

Most brands invest heavily to build loyalty among their consumer audience. But according to the ninth annual Brand Keys Consumer Loyalty Index, released yesterday, marketers just aren’t meeting consumers’ rising standards. “Consumer expectations are …

Behavior-based marketing services firm Catalina Marketing reported a fourth quarter profit of $15.3 million, reversing a loss of 8.8 million one year ago. Sales dropped off 6% to $112 million from $119.6 million, due to the sell off in March 2004 of its …

If there are two things that Bank of America’s Robin Siczek has learned about Mercedes-Benz owners: if you listen, you can cater to. Bank of America last month re-launched the Mercedes-Benz Visa Signature loyalty-based credit card. An Internet-based …

Casinos have a new option for player loyalty programs: All Star Incentive Marketing has launched PlayerReward, a line of turnkey incentive tools including tournaments and continuity programs, premiums and events. The line has three components. …

Wendy’s is launching a new campaign that asks consumers to “Do What Tastes Right” and is getting a little help with a new brand character and his friends. Wendy’s breaks with a new ad campaign featuring the smart square and ‘beadies’ The new campaign, …

Argent Mortgage Co., a wholesale mortgage lender located in Irvine, CA, has introduced an online lead generation services program targeting independent mortgage brokers.

Huggies has launched Baby Network, an online community for moms and moms-to-be, with a marketing and development spend that tops $10 million Baby Network is made up of two sites: “Happy Healthy Pregnancy” and “Happy Baby.” At the site, …

A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

Say an artist wants to paint a field of blue flowers Sapphire Blue flowers, that is. Or maybe he or she would prefer Prussian Hue Blue, or Cobalt Blue,