Search Results for: loyalty

Federated Department Stores will rename about 330 stores as Macy’s when it completes its merger with The May Department Stores Co. Ten regional names will disappear in fall 2006 when Federated converts the May-owned chains: Famous-Barr, Filene’s, …

Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …

A California judge has ordered one Safeway store in Hollister, CA, to stop selling gasoline below cost in response to a year-old suit from a local competitor. The suit, filed in May 2004 by Dassel’s Petroleum, Inc., contends that Safeway’s …

Horchow Offers “Retreat” You may go for a few weeks in the summer or a few hours every Sunday afternoon,” reads the dreamy-eyed copy inside the new Horchow Retreat catalog, which mailed with two different covers illustrating two distinct …

Brands are making the old new again, bringing decades-old products, once popular with adults, to today’s youngsters. While licensed products from blockbuster

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

There’s a lot more to kids’ marketing today than trying to keep brands relevant, hip and cool. Today’s kids want two additional things from marketers:

The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

Yahoo has entered into a multi-year agreement to provide search and paid search ads for inflight satellite Internet service Connexion by Boeing

Here’s a question for you expert data analysts: A Customer buys flowers on Valentine’s Day. Obviously, they are a gift, right?

Well, yes. But Proflowers.com couldn’t always connect those two dots to predict who would buy gifts on other occasions. But now it can.