Search Results for: loyalty

Chevron’s Credit Card Enterprises has launched its Chevron and Texaco Consumer Gift Card Program at retail locations across the country. The re-loadable electronic gift cards, designed to build customer loyalty and offer a convenient payment method, …

MCDONALD’S CORP.: will offer a special incentive this month to encourage trial of its new chicken menu offerings. From Aug. 11 to 14. The QSR will hand out Premium Chicken Sandwich menus featuring coupons for a free medium drink and a medium fry with …

Frequent flier reward programs has taken on a whole new meaning for Frontier Airlines, which has rolled out a new program that lets customers use their miles to shop and bid on items from an online auction. The More Store, an online miles shopping site, …

Federated Department Stores will rename about 330 stores as Macy’s when it completes its merger with The May Department Stores Co. Ten regional names will disappear in fall 2006 when Federated converts the May-owned chains: Famous-Barr, Filene’s, …

Safeway taps its Safeway Club Card loyalty program to raise as much as $10 million for local schools. The 10% Back to Schools effort involves 40 packaged goods companies who will donate 10% of sales on 1,700 participating brands bought by Safeway Club …

A California judge has ordered one Safeway store in Hollister, CA, to stop selling gasoline below cost in response to a year-old suit from a local competitor. The suit, filed in May 2004 by Dassel’s Petroleum, Inc., contends that Safeway’s …

Horchow Offers “Retreat” You may go for a few weeks in the summer or a few hours every Sunday afternoon,” reads the dreamy-eyed copy inside the new Horchow Retreat catalog, which mailed with two different covers illustrating two distinct …

Brands are making the old new again, bringing decades-old products, once popular with adults, to today’s youngsters. While licensed products from blockbuster

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

There’s a lot more to kids’ marketing today than trying to keep brands relevant, hip and cool. Today’s kids want two additional things from marketers: