Search Results for: loyalty
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Agencies
Jameson Inns Offers Stock Option Loyalty Program
Forget airline miles and free hotel stays. Jameson Inns, Inc. is taking on a whole, new approach to customer loyalty programs. Starting July 1, the Atlanta-based hotel chain will offer loyal customers a share of company stock, as part of Jameson Stock …
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News Briefs
WALMART.COM: Bentonville, AR, reportedly has hired Carter Cast as president of the Web site, replacing John Fleming, who was named Wal-Mart Stores’ CMO in April (May 3 Xtra). Cast joins Walmart.com on July 5 from his post as CMO at eBay; he had been a …
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Agencies
JetBlue, American Express Partner For Loyalty Card
JetBlue Airways and American Express are teaming up to release a co-branded credit card this summer that will let card members earn reward dollars that can be converted into points under the airline’s Flight Gratitude program, TrueBlue. The JetBlue Card …
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Brooks Sports Enters E-Commerce Arena
Brooks Sports Inc. has begun taking online orders athletic shoes at its Web site brooksrunning.com and given local retailers carrying its product line the option of fulfilling orders.
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Agencies
Cendant Adds Bewitching Incentive For Hotel Stays
Cendant’s Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture …
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Agencies
Advantex Marketing International Sells Sampling Unit for $3 Million
Advantex Marketing International Inc., a provider of coalition loyalty programs in Canada, plans to sell its sampling business for about $3 million. The sale of the Samplex Group is the first step in a strategic plan to strengthen the company’s …
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Agencies
P&I Postscripts
AVIS RENT A CAR: has launched a free child-safety seat promotion just in time for summer. Consumers who rent a minivan, SUV or 12-passenger van will receive up to three free child safety seats with each rental — a $150 value. Rentals must begin by …
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Agencies
Are U.K. Loyalty Overlays Eccentric?
Using supermarket points to pay for funerals? Frequent-flier miles for cats, dogs and ferrets? Only in the U.K. Tesco and Virgin Atlantic, two of the U.K.’s biggest loyalty marketers, have added overlays that signal how much more developed—and …
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Agencies
Subway Phases Out Sandwich Promo
Subway is phasing out its decades-old Sub Club program because of consumer fraud found in the program and the company’s long desire to update the overall promotion. The restaurant chain started offering the free-sandwich promotion at least 25 years ago. …
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Vietnam Airlines Taps Unisys to Upgrade Loyalty System
Vietnam Airlines has chosen Unisys to upgrade its customer loyalty program.