Search Results for: loyalty

THOSE WHO FOLLOW MEDIA SPENDING PATTERNS MAY BE in for a surprise. Four years after the dot-com bust, DMers are creating a mini-boom, according to Direct’s

It is being called “America’s Tsunami,” and just as they were in January, brand manufacturers and retailers are faced with a conundrum in the midst of a crisis: how to tread the line between providing aid to the victims of a natural disaster— enhancing …

The back-to-school burst of shoppers has many brand marketers flocking to the call. Chase, for example, is rewarding United Mileage Plus Visa cardholders with additional miles for back to school purchases, including tuition payments at colleges and …

To encourage healthy snacking, Sorrento Lactalis, Inc., maker of Sorrento and Precious Cheeses, has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide. Sorrento’s “Smart Snack on Wheels” promotion will give away a 26-inch High Timber …

An association representing Burger King franchisees last week filed a lawsuit against rival McDonald’s Corp. seeking damages upwards of $500 million for unfair competition from McDonald’s Monopoly games and other promotions. The lawsuit, filed Aug. 18 …

Burger King Corp. will soon roll out new stored value cards that will offer customers new payment and gift-giving via the QSR. The Have It Your Way Cards, which will launch in the U.S. and Canada, will hold amounts ranging from $5 to $100. Customers can …

Harrah’s Entertainment saw its second-quarter profit grow 17%, and attributed it in part to increased gambling activity by members of its loyalty club. Gaming by Total Rewards members increased 12.9% from the year-ago quarter. The casino giant …

Fully 85% of credit cards will carry rewards by 2009, up from 63% of cards today, according to Packaged Facts research. That’s up from 25% of cards in 2003 and only 10% in 1999. Packaged Facts estimates there will be 849 million rewards-based credit …

Southwest Airlines has extended the time members of its frequent flyer program, Rapid Rewards, can earn credits toward free air travel, giving consumers an additional 12 months to rack up awards. The airline is now giving members 24 months to collect …

INTERCONTINENTAL HOTELS GROUP: is offering members of its customer loyalty program, Priority Club Rewards, the chance to redeem their points for stays at any hotel, including competitor locations, via American Express-branded prepaid lodging cards. The …