Search Results for: loyalty

Marketers searching for a new method to generate buzz about their wares are flocking to the one place that guarantees a captive audience and sells it all— More and more brands are turning to the world’s online marketplace to promote their products and …

Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.

Tech retailer CompUSA this week launches a loyalty program for small-business owners with a national sweepstakes. The program, called CompUSA Network for Business, targets small-business and home offices— $70 billion a year segment. CompUSA is testing a …

Broadway Marketplace, an upscale grocer based in Cambridge, MA, plans to launch an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers’ cell phones.

Direct marketers headed to the capital of the “Peach State” for DMA05 can expect a warm southern welcome from the Direct Marketing Association’s Atlanta Chapter — and the state of Georgia in general.

AT LUNCH THE OTHER day we listened, fascinated, as a group of prosperous businessmen discussed their frequent flyer miles strategies. One of the group

Cotton, Inc. tours 10 college campuses this fall to tout cotton clothes and dorm gear to students who may be doing their own laundry for the first time in their lives. The effort, dubbed Cotton’s Dirty Laundry Tour, uses that laundry experience to sow …

Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…

It only took Volkswagen of America three days to sign up 5,000 of its biggest fans to work as advocates for the brand. VW sent e-mail and direct mail to Passat owners, inviting them to join the Passat Alpha Driver Program, a loyalty program that gives …

A Canadian loyalty-marketing firm has gone to Broadway to raise consumer awareness for its fledgling airline miles program AirIncentives. AirIncentives lets marketers buy airline miles to give to consumers as purchase incentives. Consumers redeem those …