Search Results for: loyalty

It only took Volkswagen of America three days to sign up 5,000 of its biggest fans to work as advocates for the brand. VW sent e-mail and direct mail to Passat owners, inviting them to join the Passat Alpha Driver Program, a loyalty program that gives …

A Canadian loyalty-marketing firm has gone to Broadway to raise consumer awareness for its fledgling airline miles program AirIncentives. AirIncentives lets marketers buy airline miles to give to consumers as purchase incentives. Consumers redeem those …

Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, …

Hotel chains are stepping up to aid those devastated by Hurricane Katrina, and offering loyalty program members extra incentives to do the same. Starwood Hotels & Resorts Worldwide, Inc. is offering members of its loyalty program, Starwood Preferred …

Let’s face it, every organization wants a great brand, one that exemplifies the corporation’s best qualities and makes every customer want to purchase their products or services. But what is a brand and how can you use it to effectively convey the right message to your customers?

Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.

George S. Wiedemann has been appointed to the newly created position of managing director for direct marketing at Harte-Hanks Inc. Wiedemann was formerly president and CEO of the loyalty marketing firm Rewards Network; president and CEO of the e-mail marketing firm Responsys; and chairman and CEO of Grey Direct.

Card marketing solutions provider Arthur Blank & Co. introduced a new multi-function card on Friday, combining joint marketing programs with multi-application promotional campaigns.

Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.

At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.