Search Results for: loyalty
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Agencies
Amazon Joins Points.com Portal
Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. …
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Agencies
P&I Postscripts
AMERICAN EXPRESS: has launched a new loyalty card, the IN:LA Card, which gives Los Angeles-area consumers exclusive rewards at some of the city’s hottest restaurants, exclusive clubs, entertainment venues and cultural institutions. Card holders earn …
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Listline e-Newsletter 10/11/05
Lake Group Media Inc. has been named list manager by iWon Inc., an
online loyalty marketing firm. Nearly 3 million names are available. -
Wireless Carriers Struggle to Keep Consumers Loyal
Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.
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Agencies
Is Brand Marketing Dead?
GROCERY STORES PROBABLY WERE THE FIRST TO SEE IT. Why buy that expensive, well-known brand of spaghetti sauce when you can get the store brand for less?
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Agencies
Rock Solid
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home’s design on a blueprint, consulting along the way with the
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Nurun to Acquire China Interactive
Nurun Inc., a Canadian online marketing services firm, has signed a letter of intent to acquire China Interactive.
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Agencies
CompUSA’s Anderson On Its New Loyalty Progam for Small Businesses
Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of …
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Agencies
Vesdia Sells BabyMint
Coalition loyalty firm Vesdia Corp. is selling its flagship program, BabyMint to Collegiate Funding Services, but Vesdia will continue to run the program. Vesdia will administer BabyMint for CFS the same way it handles branded loyalty programs for other …
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Agencies
Grocer Plans In-Store Telemarketing
(Direct Newsline)—Broadway Marketplace, an upscale grocer based in Cambridge, MA, launched an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers’ cell phones. Instead of using membership cards for tracking purposes, …
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