Search Results for: loyalty
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Agencies
American Express Touts Luxury Bargains
American Express is giving its Rewards members a shot at luxury goods for as few as 1,000 Rewards points…but only for 14 days. AmEx is using the Membership Rewards Exclusives Event to launch a new overlay for Rewards, dubbed Membership Rewards …
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Agencies
Finger on the Loyalty Pulse: Grocer Uses Fingerprint ID
Syracuse, NY-based grocery store Green Hills is nearly ready to roll out the Pay By Touch biometric fingerprint ID system for payments and identification to its 30,000 loyalty program participants. “We’re still working through some technical issues, but …
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Agencies
P&I Postscripts
INTERCONTINENTAL HOTELS GROUP: has added Shanghai Airlines and Hainan Airlines as new partners under its guest loyalty program, Priority Club Rewards. To celebrate its new partners, Priority Club Rewards members can earn triple miles on Flying Crane, …
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Agencies
NBO Set to Launch Multi-Merchant Gift Cards
NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …
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Live From PROMO Expo: Cadillac Under 5 Takes Top Award
The Cadillac Under 5 campaign took the Best Overall Promotion 2005 Award at Tuesday night’s PRO Awards Gala. The campaign, by Arc, Chemistri, and Leo Burnett, touted Cadillac’s zero-to-60 five-second rule with a contest for five-second films. The grand …
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Live From PROMO Expo: Quantum RewardsCard Gives Brands New Options
Quantum Loyalty Systems on Monday launched its new Quantum Rewards MasterCard, a stored value card that reaches consumers through big-name brands. The company debuted the new card at the show. The rewards card lets brands offer a host of rewards to …
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DM University: Email Marketing
explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003
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News Briefs
POWERBAR: and the World Triathlon Corporation have formed a three-year global sponsorship agreement that designates PowerBar as the Official Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all U.S. and international Ironman …
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Live From PROMO Expo: Caring for Customer Segments
The consumer is in charge. That’s the lesson taught yesterday by Paul Knouse, senior manager, marketing operations for RJ Reynolds Tobacco Co. And if you don’t understand your customer, from demographics to attitudes to behavior to the latest data …
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Agencies
Most-Redeemed Loyalty Reward: Gift Certificates
Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for credit-card loyalty programs
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