Search Results for: loyalty
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Best Buy Speeds into Car Racing with Sponsorship
Best Buy will sponsor the No. 66 Haas CNC Racing team in the 2006 NASCAR Nextel Cup Series. The Best Buy sponsorship will be branded on the No. 66 car, as well as on driver and crew uniforms, trailers and merchandising items.
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Agencies
Blockbuster Launches Online Gift Voucher
Blockbuster is out with two new products—an online gift voucher and a movie and meal card—designed to boost the company’s popular gift card products.
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Agencies
P&I Postscripts
BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for…THE ASI SHOW: has created an advisory board made up of…GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its…
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SlimFast Shifts to Alcone
Unilever this week tapped Alcone Marketing Group to handle promotions for SlimFast, whose promotion spending is estimated at $10 million to $15 million.
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CoolSavings Rolls Out Name Change
Interactive marketing services company CoolSavings, Inc., has changed its name to Q Interactive, an effort to show the company offers more than just online couponing. In a recent announcement, the company said the name change signifies its growth and …
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Loyalty Lab Adds Chuck Davis to Board
Loyalty Lab, Inc., an on-demand retail loyalty and customer management platforms provider based in San Francisco, has added a seat to its board of directors. The position will be filled by Chuck Davis, chairman of shopping search engine Shopzilla, Inc.
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Agencies
Central Mission
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand
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Agencies
Rewarding the Road Warrior
American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we
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Street Smart
We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year’s best work.
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Agencies
Wendy’s Taps Consumer Loyalty Via AirTran Rewards
A Wendy’s restaurant promotion has grown legs far beyond its original purposes with customers diving into trash bins and bidding on coupons, which awards consumers with AirTran frequent-flyer credits for their beverage purchases. “We have people …
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