Search Results for: loyalty
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Live from the PMA: Podcasting Dos and Don’ts
The number of podcast users is expected to soar to 45 million by 2010, versus 4.8 million last year. And, 20%t of those users download weekly, averaging six downloads per week, a good reason to know the dos and don’ts of podcasts as a marketing tool.
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Agencies
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
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Agencies
Borders Rewards Customers Via Loyalty Program
Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases.
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Agencies
Nine Entities Form Loyalty Management and Marketing Company
A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.
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Agencies
P&I Postscripts
AHOLD USA: has launched a gasoline loyalty program in…MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will…GIFTCERTIFICATES.COM: added AirIncentives as a…
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Agencies
Live from New Orleans: Selling Cookbooks With The Personal Touch
The Kitchen Witch bookstore, a French Quarter shop that sells new, used and rare cookbooks, doesn
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Real Girls
Dove received lots of accolades for its atypical Super Bowl spot last month. The ad drove home the message in 46 million homes that self-esteem is a real
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Cell Phones to Double as Credit Cards
A customer walks into Wal-Mart and buys a set of dishes by swiping their cell phone which has been loaded with the shopper’s credit or debit card information
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Agencies
Viva Entourage
HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won’t be there in person, but Entourage will have plenty of presence
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News Briefs
GM: has appointed Megan Stooke as…HBO: is taking its smash drama The Sopranos to…EURO RSCG CHICAGO: hired Donna Biernadski as…
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