Search Results for: loyalty

Customer relationship management (CRM) attempts to pull together a sense of reality in brand, relationships, and loyalty. But CRM requires a massive investment and organizational change to adopt more and more robust technology and processes.

An article in a recent “Ad Age” noted that “engagement” has begun to resemble a Holy Grail of magazine metrics, and we agree. But only if you define it properly.

McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.

Can you change the world with chocolate? And can you launch a product using only the Web’s power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time.

Hilton Hotels Corp. is taking hospitality beachside with a sponsorship of the 2006 AVP Pro Beach Volleyball Tour.

1 THE MARKETING ARM 1999 Bryan Street, Suite 1800, Dallas, TX 75201Phone: (214) 259-3200 URL: www.TheMarketingArm.comOwnership: Omnicom Group CEO: Ray

2006 Rank Agency/Primary Services 2005 Net Rev. 2-Year Growth Agency Age Net Rev./Employee 26 Marketing Werks Chicago, IL, Scott Moller, Julie Guida (312)

According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…

Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.

Agency.com, an interactive advertising firm, has hired Ali Grayeli to serve as vice president and executive creative director and Vince Quilici as client partner within its San Francisco office