Search Results for: loyalty

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional

Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services…

Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.

Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program.

The nation’s largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.

Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members.

Wachovia Corp. has reduced the number of inbound telephone contacts it receives from banking customers by offering more online banking services. The bank reported that its customer support contact rate has declined from 40% to 17%.

Customer relationship management (CRM) attempts to pull together a sense of reality in brand, relationships, and loyalty. But CRM requires a massive investment and organizational change to adopt more and more robust technology and processes.

An article in a recent “Ad Age” noted that “engagement” has begun to resemble a Holy Grail of magazine metrics, and we agree. But only if you define it properly.

McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.