Search Results for: loyalty

Fast Forward 2006, an executive summit for marketing information business leaders, will debut on Aug. 15. The one-day event features a variety of speakers both from within the list and direct marketing industries and industry at large.

After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.

MARITZ LOYALTY MARKETING: has named Shea Long

Publishers Clearing House has acquired Blingo Inc. to expand in the Internet search engine marketing business. Terms for this all cash deal were not disclosed.

Omnicom Group Inc. has acquired a majority stake in EVB, an interactive marketing agency in San Francisco.

Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon.

Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment

The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into

National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.