Search Results for: loyalty

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

Last year Rainbow Rewards, a loyalty plan designed to boost local businesses in Denver, increased enrollment 150 times

Payment firm Pay By Touch has hired its first chief marketing officer

Quality, not price, has become a more important factor to consumers’ brand loyalty.

United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.

Google Checkout has reached 6% penetration in the online payment market since its launch eight months ago, but will need to resolve customer satisfaction issues before posing a serious threat to PayPal, according to a J.P. Morgan survey.

Coca-Cola is once again promoting its ties with the hit show this season by introducing new TV spots and offering special rewards to its loyalty members.

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.