Search Results for: loyalty

Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.

Macromark Inc. has been appointed list manager for the Penn Foster
School master file. Some 103,814 buyers from the last 12 months are
available.

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

Direct Media Inc. has been appointed to manage Covenant House’s donor
file. Some 621,000 contributors are available, including 311,000 from
the last 12 months.

American City Business Journals Inc. has chosen Lake Group Media Inc. to
oversee the Sporting News Magazine file. Some 677,379 active subscribers
are named.

Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.

Office supply chain Staples is looking for a few good photos that it can turn into posters.

Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s