Search Results for: loyalty

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

JUST ANOTHER SCAM Credit card companies rewarding loyalty? Hardly! It’s all a big moneymaking scam for them (Curmudgeon-at-Large, February). The is actually

Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net

Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

Reach marketers who purchase premiums and incentives year-round with Sourcebook Marketers consistently use premiums and incentives in their marketing campaigns to build brand loyalty, stimulate new purchases, or to motivate sales reps and other …

A substantial fourth-quarter loss led retail bookseller Borders Group yesterday to announce a major strategic shift, including a new concept store and a comprehensive e-commerce Web site.