Search Results for: loyalty

Bonnier Corp. has added a 10th master file to its list portfolio. This
regional file consists of more than 9.7 million subscribers to various
publications. Direct mail and the Internet are the sources.

The Direct Marketing Association has plans next month to announce a major reorganization of all its special interest councils.

The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options.

Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs.

Macy’s has added new blood to lead its loyalty marketing efforts.

The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services.

Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.

So why bother? Why go through the headaches of setting up a database marketing system at all?

Innovation and repositioning are enabling brands to remain competitive, according to a new study.

Millard Group Inc. recently assumed management of several files for Ohio
Distinctive Software.