Search Results for: loyalty
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Agencies
Room Service
Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor
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Agencies
Young But Not Stupid
It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and
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Coke’s Kruse Control
Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing
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Agencies
They’re Nuts
If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS’ went nuts. Or rather,
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Agencies
Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had
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Agencies
Credit Concerns May Doom Blackstone’s Purchase of Alliance Data
One of the biggest DM deals of 2007 hit a significant, if not fatal, roadblock when a group led by The Blackstone Group had serious second thoughts about its acquisition of Alliance Data Systems Corp.
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Agencies
Dunkin’ Donuts Launches Perks Program
Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news.
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Agencies
Carlson Hotels Finds Niche with Global Loyalty Program
Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program.
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Agencies
Postscripts 1/23
CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.
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CBSSports.com Redesigns, Builds Blogging Capacity
CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers.