Search Results for: loyalty

The expansion of the U.S. audience for mobile text messages should lead to expanded opportunities for SMS marketing, according to a new white paper from Nielsen Mobile, the telecom and mobile media research arm of The Nielsen Co.

Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.

Citigroup Inc. will expand the range of rewards-program merchandise offered to its cardholder by partnering with global retail giant Amazon.com.

A panel on the future of database marketing started with a blunt question. “What the hell is going on with this economy?” asked Forrester Research senior analyst Dave Frankland.

Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.

The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are

7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now.

Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.