Search Results for: loyalty

Closing the digital divide is one of the largest opportunities marketers have today..

Consumers are increasingly recognizing the value of loyalty program participation, according to a new study

A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008

IKEA: has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores

American Airlines has launched its largest initiative to date to bring in new members to its loyalty program.

Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.

Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.

Last week when thinking about the disruption innovation causes to businesses, airlines came to mind first but are far from the only widespread pillar of our business and personal lives that end up reacting to change…

How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation?