Search Results for: loyalty

The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at Colloquy.

Such predictions come with caveats. Short-range disruptive trends are harder to predict, so accept that Hlavinka won

You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

It’s a high-class, and at times bewitching, problem. Properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park

La Quinta Inn & Suites is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on the medium as those who use it for brand awareness, customer acquisition and other core marketing purposes, according to Direct Marketing Association survey.

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Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

There is a big difference between a marketing database and an operational database. A marketing database supports sophisticated data mining and an operational database does not.

How can marketers use the iPad to engage with customers in new, effective ways? That’s a question occupying many marketing leaders.